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Are you an SSP, DSP, ad network, ad exchange or another adtech player? If so, you can leverage currencies and start to benefit in the following ways:

Ad exchanges

  • Set up multi-currency auctions that allow demand and supply players to bid in their preferred currency

  • Offer their inventory in their local currencies

DSPs and ad networks

  • Offer campaigns to brands and agencies which enable them to bid in their preferred currencies

  • Increase competitiveness and avoid suppliers’ FX markups

SSPs and publisher networks

  • Provide real-time reporting in foreign currencies to the media owners 

  • Gain an extra margin through FX markups

 

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